July 28, 2009 by DJ Elroy
Another great post from my friends @ GrindEFX ~
In a few short months SoundCloud has begun to give mighty MySpace a run for the hearts and minds of recording artists eager to interact more nimbly with fans than is possible on the giant social network which has, for the past five years, been the de facto online platform for musicians.
Sonic Youth used SoundCloud to stream their latest album via Twitter while Moby uses it to promote his latest tracks on his site rather than on MySpace. And when Beck decided to trash his so-five-years-ago Flash-based site and start over with simple pages heavy on high-quality content and light on everything else, he too turned to SoundCloud.
SoundCloud sounds like an obvious idea — like every good one does once somebody else has it. The necessity that was the mother to this particular invention was the absence of a truly collaborative online environment that could replicate the kind of back-and-forth spontaneity that musicians need to feed on and which proximity uniquely enables.