April 3, 2010 by DJ Elroy
Came across this on Hypebot and thought it was worth sharing with everyone… Some great insights into the biz, a bit of history, advice, stories, and some practical, common-sense ideas to help you make the most out of what you’ve got. It’s not dance-music specific but the same general “rules”, attitudes, and mistakes are common in all music industries… Download the handbook, it’s free so you’ve got nothing to lose. ~djElroy
Free Music Business Handbook
If you want to get a sense of the minds shaping Berklee’s online school – or if you just want some great free music 2.0 advice – then download this free handbook. Mike King, Dave Kusek of Music Power Network and VP at Berklee, and publishing expert and Berklee instructor Eric Beall tackle essential topics like “Direct-to-Fan Marketing”, “Music Publishing & Licensing”, “Challenges of the Music Industry” and “Music Royalties”.
Download: BerkleeMusic’s Music Business Handbook
Here’s what Bruce Houghton had to say:
“I’ve really enjoyed teaching The Future Of Music for the Berklee College Of Music‘s online arm this semester. I learned a great deal from my students who came from several countries and had a rainbow of perspectives and experiences. (Cell phones are much more important to music marketing and delivery than computers in many countries, for example.) I’ve also heard from a number of Hypebot readers about how much cutting edge yet practical information they learned from the new Online Music Marketing With Topspin course.
(Read Kyle Bylin’s interview with course co-creator Mike King.)”
New Semester Starts This Monday April 5th
Somewhat to the surprise of those who know me well, Berklee has invited me back to teach The Future Of Music again. The new semester starts this Monday April 5th and you still have time to enroll. A new semester also means that there’s another chance to take the Topspin course and a plethora of other online marketing, music business and music courses.