December 9, 2010 by DJ Elroy
The Perfect Party: http://www.residentadvisor.net/feature.aspx?1177
A big article. Venue, location, staff, lighting; headliners, residents, sound system, setup; press, online, flyers, extras… But can the perfect party be planned? Or is it the unexpected that makes a event memorable? Is it the unknown x-factor that does it?
Most of what this covers is pretty obvious to anyone that’s ever worked in the biz… But you’d be surprised (or if you’re a vetran of the scene maybe you wouldn’t be) how often promoters (and the party) fail…
Some of the local big wigs here in Denver should take notes. Toby Frith makes the point that “too many DJs can spoil the groove.” Yes! I’ve played handfuls of parties with 20, 30, 40, 50, or more DJs squeezed into a 5-hour period! What the fuck?
More on that in a later rant.
Why are you throwing the party in the first place? Rob Starr says “you need to do it for the right reasons. If you do it to make money or financial gain, ignoring what the party should be about, that comes through in your events.” I’m of the opinion that people should profit from their hard work. Are the headlining acts in it just for the music? No. The “right reasons” don’t mean you can’t expect to profit. Not neccesarily monetarily, but there’s nothing wrong with expecting something in return for the risk and investment.
I will agree that “corporate raves” feel like just that.
The part about paying the DJ whether your party is a success or a bust (or just busted!) seems obvious but it doesn’t always happen. Especially for the non-headliners…
But what gets me is the close of the article: “But at the risk of sounding corny, if you believe in what you’re doing, and keep doing it as well as you can, sooner or later you’ll start to succeed.” I’ll argue a big NO at this. You can try, fail, learn from it, and try again. But repeated failures don’t lead to success. If your best isn’t good enough, it’s time to re-asses… Know when to throw in the towel.