"Niton (The Reason)" Official Video

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December 15, 2010 by DJ Elroy

Maybe I’m getting soft in my old age, but this track is great! Sure, I don’t play this stuff much, but I still like it. And the vid is pretty cool too đŸ™‚

Press Release:

Eric Prydz stands alone in his ability to mix commercial success with underground credibility. A household name with a No.1 and two No.2 UK hit singles under his belt, now he’s back with his latest epic offering, ‘Niton (The Reason)‘, a supremely uplifting anthem featuring the vocals of Jan Burton.

It’s already bearing all the hallmarks of becoming his 4th UK hit, having grown from an underground instrumental smash into one of 2010’s biggest club anthems. The track has been a Zane Lowe ‘Hottest Record In The World’, a Cool Cuts No.1, Essential New Tune for Pete Tong, and been championed by Annie Mac, Scott Mills, Vernon Kay and many more.

The video was created by Immersive, who will also be doing visuals for Eric on his 2011 tour — full details to be announced shortly.

Niton (The Reason)’ will be released on February 6th 2011 on Ministry of Sound Recordings.

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