March 20, 2011 by DJ Elroy
One of the spectacular developments in music in the last 20 years or so, has been the democratization of the means to produce music. Combined with the internet and the social web, this democratization has enabled a lot of people to create and publish music that probably wouldn’t have been able to otherwise. As Seth Godin says:
“This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician.”So what some producers do when they blow up, make it big, or (for the ‘haters’) sell out, is they start sharing their expertise with their ecosystem of fans. Being a professional DJ/producer is very intense and time-consuming, so I figured I’d highlight some exceptional cases of DJs that free up their time to engage with a part of their ecosystem in a language they all understand: that of making music (and English).
Bottom line: Network. Don’t be afraid to give your stuff away. Think of it as an investment in your musical career.