June 30, 2015 by DJ Elroy
Seth Godin on Marketing (and How to Apply it to Your DJ Career)
Over the next few weeks I’ll break down this great post by Seth Godin about the challenges of marketing. Don’t fool yourself, as an artist in an over-saturated industry, you’ll need more than just a mixtape to land your next gig. When you’re ready to take your music out of the bedroom and into the club you’ll want a gameplan.
Take some time to figure out the Who, What, When, Where, and Why. Of course you’ll still need marketable skills and music people want to hear, but if you are confident you’ve got these and are ready to step up your game it’s always good to have an idea of which direction you’re travelling.
DJing is the easy part. Getting noticed is harder, and successful long-term marketing (and staying relevant) is very difficult indeed. But not impossible.
EVERY MARKETING CHALLENGE REVOLVES AROUND THESE QUESTIONS:
WHO are you trying to reach? (If the answer is ‘everyone’, start over.)
HOW will they become aware of what you have to offer?
WHAT story are you telling/living/spreading?
DOES that story resonate with the worldview these people already have? (What do they believe? What do they want?)
WHERE is the fear that prevents action?
WHEN do you expect people to take action? If the answer is ‘now’, what keeps people from saying, ‘later’? It’s safer that way.
WHY? What will these people tell their friends?
Stay tuned for my own personal stories and advice. You can learn from my mistakes as well as what worked for me.