August 11, 2015 by DJ Elroy
In the past I’ve never really been a fan. Instead of using them as an opportunity to shine, most artists simply wanted to add another notch to their bedpost. They played it safe, recycling the formula from their latest hit single and tweaking it into a dozen new tracks, calling it a day and collecting a paycheck.
Not so Popof.
The first artist album of 2015 for the Hot Creations label is from Parisian DJ/Producer Alexandre Paounov, better known to the dance music community as Popof. Getting active in the 90s rave scene, he gained some traction with a few big remixes (Chemical Brothers and Depeche Mode and Moby, among others) and has been building a solid resume and fanbase ever since.
His newest artist album, Love Somebody, exemplifies that steamy summer sound of the underground. The album has that vibe, that catchiness, that makes pop music popular. But Popof does it without selling out.
This is that type of laid-back tech/house hybrid you’d expect to hear at a posh lounge that only exists for those who know where to look. A place where sexy people recharge their souls, make new friends, and hear new music with a blue drink in their hand and a smile on their face.
And in this lounge, the music isn’t just background noise; it’s as much a part of the ambiance as the dimmed lighting, the earthy colors, and the good vibrations.
If you like the lowest-common-denominator appeal and cheap thrills of EDM, maybe this album isn’t for you.
But if you like something a bit more grown-up, this is worth a listen. The music is classy, sometimes groovy, sometimes moody, with infections percussion, warm melodies, superbly interwoven layers, with several of the tracks featuring the smooth vocals of Arno Joey. When asked about Love Somebody, Popof explained “I’ve been composing club-oriented dancefloor music since the beginning, and this album project allowed me to create tracks with a calmer side to them.”
Standout tracks for my jaded ears included Words Gone, Lidl Girl, Going Back, and Get Together. But honestly, there isn’t a bad cut on the album. And although I Want You did feel a little out of place at first, it’s really grown on me as part of the journey.
If you’re looking for the next mainstream bandwagon to hop on, keep looking. But if you want to hear this summer’s barometer of what’s cool and hot, Love Somebody is it.